UX DESIGNER
yves AZURDIA
Problem: Upon opening a product in mobile version I encountered excessive scrolling, few product options to choose from, a very small button, product was not fully visible without scrolling, usability was limited especially for large smartphone users requiring two hands to perform basic actions.
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Problem: Upon opening a product in mobile version I encountered excessive scrolling, few product options to choose from, a very small button, product was not fully visible without scrolling, usability was limited especially for large smartphone users forcing them to use two hands to perform basic actions. Search field was not available.
First step: I performed a thorough research in order to both confirm existing issues and to find the most suitable UX solution.
Second step: I coordinated calls with stakeholders and developers in order to ideate and iterate proposed changes and new features.
Next Steps: After several sessions in order to ideate, review, test, and many iterations, the initial sketch took shape and I designed a wireframe.
Hi-Fidelity Prototype A fully functional prototype with final modifications was turned over to developers.
Contrast between original design and upgraded design applying Customer Centered design, web standards, and new elements.
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Problem: Upon opening invidual stores within the website an iframe with information about specials would cover the entire screen. This caused unnecessary scrolling and content wasn't picked up by Google
Solution: Iframe was eliminated.
A clickable drop-down was created allowing visitors to see the national catalog, national specials, and upon clicking, the local store specials.
