UX DESIGNER
yves AZURDIA
Problem: Upon opening a product in mobile version I encountered excessive scrolling, few product options to choose from, a very small button, product was not fully visible without scrolling, usability was limited especially for large smartphone users requiring two hands to perform basic actions.
Website landing page
Problem:
• No logo
• Poor description embedded in bar.
• Outdated fonts
• Poor product description
• i-frame not being picked up by browsers
• Outdated menu
• Poor product presentation
• Colors not web-friendly
• Link to email not working
• Wrong font sizing
• No H1, H2, H3, no buttons
Second step: I coordinated calls with stakeholders and developers in order to ideate and iterate proposed changes and new features.
First step: as in most of my projects, I started by performing a thorough research in order to both confirm existing issues and to find the most suitable UX/UI solution.
Next Steps: After several sessions in order to ideate, review, test, and many iterations, the initial sketch took shape and I designed a wireframe.
The concept was minimalist, intuitive and very clean.
Hi-Fidelity Prototype After several iterations, a fully functional high fidelity prototype with final modifications was turned over to developers.
Everyone involved was in different parts of the world. Communication was key via frequent scrum sessions in order to set up sprints within an agile environment.
Frequent testing including usability and A/B testing was implemented. Designing a minimalist site is sometimes more difficult than one with hundreds of pages since the user's attention in few words and fewer graphics must lead to a conversion.
Final product
The website is not only responsive. A native app was developed as well.
Designing is beautiful but unless web standards are implemented, a proper UX is present, and friendly usability are included, it won't work.